Many professionals fall prey to The Roller Coaster Effect.
That’s what we call ignoring BD and relationships when you’re busy—then scrambling to do BD when work slows.
Up and down and up again.
It doesn’t work.
Just like staying in shape, you need to do a little bit all the time.
Doing no exercise for three months then a lot for three weeks doesn’t work, and your butt hurts too.
Great rainmakers handle it differently.
They integrate BD and relationship development into their busy workday.
Great rainmakers are consistently investing in their most important relationships.
They don’t think I can’t do BD because I’m busy.
Instead, they ask…
What can I fit in next week to be helpful to others?
What can I do next week that my year-from-now self would be happy I did?
Little investments go a long way.
They go even farther when you’re busy.
Always remember…
Dig your well before you’re thirsty.
(Inspired by Mo Bunnell)