Monetizing a Personal Brand: How to take Path to Warren to the next level
The sixth question in the Brand DNA Helix asks, “What business do I want to be in?” This question considers all of the ways you can make money and create a viable business given your passion, skill set, experience, problems to solve, the current market need, and more.
Rory offers a framework and the DARES (Digital, Automated, Recurring, Evergreen, Scalable) test to put all of your business ideas through as you determine which you can monetize. Given the opportunity, the goal is to design a business model that has as many of these five as possible.
credits: https://www.socialmediaexaminer.com/personal-branding-how-to-successfully-build-brand-rory-vaden/
