Google Analytics shows Marketing Results and Room for Improvement

Google Analytics shows Marketing Results and Room for Improvement

Today, I am so excited about the capabilities of seeing real-time what is going on with our website. When we work hard to produce our monthly newsletter or send out an invitation to an event that drives clients to our website, it amazes me to be able to watch the results. This photo shows how shortly after sending an invitation to an upcoming webinar how there were 57 clients checking our our website.

The capabilities of Google Analytics to tell me where they came from, how long they stayed, where they went throughout the website is fascinating to me. This allows me to improve what I’m doing if I see that something is not working the way that I hoped. The fact that I can do this from my cell phone too is amazing. More to come on this subject.