Getting Started: Why
What do you want to accomplish with your podcast?
- Increase exposure and elevate branding?
- Cultivate existing and new relationships?
- Demonstrate expertise and thought leadership?
Who do you want to reach?
- Wide-reaching or niche?
- Local or national?
- Those familiar with your organization or new populations?
Getting Started: What and How?
- Identify your budget, platforms and publish schedules
- Multiple ways to produce a podcast depending on your means, skill and goals
- Will it be Audio only or Video Combined?
- Weekly release schedule or monthly?
Pre-Launch basics: Admin
- Branding: Title, Logo, Description and social content?
- Create a List of topics and guests
- Select reoccurring dates for recordings and release
- Create an Anchor account: one stop shop software for episode releases
Pre-Launch Basics: Materials and Logistics
- Microphone(s): Blue Microphones Brand – Blue Yeti Professional Multi-Pattern USB Condenser Microphone
- Rodecaster or free recording software such as Audacity
- Laptop
- Recording Space/Location?
Pre-Launch: The Extra Mile
- Video: Expand your reach with YouTube
- Promote online: Create your own social channels and post to your website
- Email template and contact list: Reach your audience directly
Once Launched: Engage, Educate and Emote
- Grab the listener right from the get-go
- Engage: Attention spans are short – make the episode’s topic or theme apparent quickly. Create a conversational voice and tone
- Educate: Be informative and clear
- Emote: Share challenges as well as successes
Once Launched: Reach Your Audience
- Social Media
- Post Regularly
- Get it shared on multiple accounts
- Engage with comments and relevant topics
- Tag as often as possible
- Website and Email
- Create a page on your website to host the episodes
- Advertise on other places on your website
- Consider creating your own website for the show
- Email template: reach your target audience directly
Recap: Perfecting Your Plan
- Do: Start with a plan
- Know and understand your goals, your audience, and your capabilities
- Know your plan and your topics and your schedule
- Know and research your tools and software
- Don’t Slack on the schedule
- Be consistent with your episode releases
- Post regularly on social media
