When I decided that I had no choice but to get out of the Lawn Service, my dad was quick to tell me that I had something of value. He said “You have a ringing phone, a trailer full of equipment and a book of business. Why don’t you sell it to someone instead of just closing the doors?”
I had not thought of that, but it sure sounded like a great idea. He was right. I had two used riding lawn mowers, edger, weedeater, blower, 30+ clients who paid me regularly and a quality brand established over the years. I drafted this letter and gave a copy to my mom to proof. Many, many years later, she gave me this copy back where she had a stick note on it and a few notes.
My senior year of high school, along with being the Captain of the Dutch Fork High School swim team and being very active in boy scouts, I set out on a mission to sell my lawn service.
Billy Reid owned a commercial lawn business, Lawn Care Plus, and maintained 100 or so properties with a few crews. He and I had become buddies just by working together in some of the neighborhoods. I approached him with the idea and he bit! This was the letter that we worked to produce and send out to all of my clients.
His office was off of Saint Andrews Road where I met with him several times to go over the details. We worked out a deal that if a certain percentage of clients decided to not go with Lawn Care Plus that we would renegotiate the agreement. Remember from previous blogs where we don’t call it a “Contract”…they are “Terms of an Agreement.”
