“We crawl before no one.” Part two of Marketing someone scared of being on Facebook

  • We should be able to post about this service, EE, and be able to do it without mentioning his name. Which is what I did. I did not get his approval to put it on Facebook because I knew he would not approve it. So, I deliberately removed his name and made sure it didn’t reference his name. In the comments section, the URL for the website blog post put his picture up. How did he get the alert if it was not mentioning his name? Does he have alerts set up for all his blog links? I should have put the link in the Facebook post
  • It is hysterical that he wants to make such a big deal about it. Security surveillance is hysterical. I need to discuss it with him. Sorry about that with the Facebook, I never mentioned your name or put your picture on there. I put the link to your blog and it auto populated and put your picture on there from the website. Sorry that happened. I never put your name in it. So much of it is his ego about the security clearance. Sorry bud, you are not that important. What I learned if I would have put the blog/website link in the actual post on Facebook, we would have been good. If I put it in the comments, it auto populates his photo. LinkedIn does not auto populate the face. I am not pandering to his FEAR.
  • Issue #1 – Him and your Facebook – issue of sorry this is what happened – sorry that happened. We should have kept the post.
  • Issue #2 – We must continue to market on Facebook all our services on a regular basis, with or without his name listed.
  • Issue #3 – I need a success story about LinkedIn and be able to drive people to our expert’s individual pages (casually throw out current stats for LinkedIn) use references from CMOs – its businesspeople sharing ideas
  • Issue #4 – He is not accepting LinkedIn post so people can click on his name. I cannot imagine you not wanting to your name to be bolded where they can click to your name. You accepted the content. I think a lot of people do not understand the value of the importance of accepting that when it is bolded.
  • Issue #5 – There are a lot of opportunities that we are missing out on with LinkedIn. If we post about an expert, I am going to follow up with them and make sure that they hit like or share. The first thing clients are going to do is look at your LinkedIn page. It is social proof to them if you are connected to their colleagues. Are you connect to your past clients?
  • Issue #6 – The tone of his email. Next time just call me directly and let me know so I can at least. This is different from those previous emails that you sent. Its not the same situation. After I say sorry that happened, just say. Don’t let him think that I got in trouble.