Issue: Not getting content from certain experts to fulfill our marketing goals for 2021.
Question to consider: Would it be best if our company had some blogs that were created and drafted by me and then finalized edited by our senior consulting engineer and the marketing team as a whole? The marketing team consist of a chemical engineer, two mechanical engineers and our marketing coordinator…plus me, the bis dev guy. The pieces could come from “The Desk of Business Development.” This idea was planted in my head today and I really need to write an essay about it in order to clarify if this is a smart idea or not.
Step one would be to determine if there is a way to have the essay show up on wordpress without having to have them tagged under my name. You see, I’m not currently on the website. When I joined company almost three years ago, I was a little gun shy, to say the least, about being out there for the public to google my name. I was fresh as a newly planted sapling in my recovery and had alot of people not too happy with me.
I had walked away from hundreds of thousands of dollars of bad business debt, had a few clients that were pissed because I ran out of money and out to back out strategically from installation contracts. I had credit cards and debit cards that would fill 4 wallets full….all maxed out. I had suppliers, vendors and employees that were upset with me because of my behavior when the business and my life crumbled to the ground. The absolute last thing I needed or wanted was to be put up on the website along side of these forensic engineers and consultants who had practically flawless reputations and decades of courtroom testimony where some of them, including my dad were being deposed about actions that small contractors like me did that failed in the field. There was so much fear when I started that someone would call the office and unload about me to the receptionist .
